Purpose
The purpose of this policy is to establish guidelines for attorney advertising at Emerson Thomson Bennett. We aim to ensure that all advertising materials are accurate, ethical, and compliant with applicable laws and regulations.
Compliance with Laws and Regulations
All attorneys and staff members involved in advertising activities must comply with local, state, and federal laws governing attorney advertising, including but not limited to the American Bar Association (ABA) Model Rules of Professional Conduct.
Accuracy
All advertising materials must be truthful, accurate, and not misleading. Misrepresentation of qualifications, achievements, or services is strictly prohibited.
Avoidance of Unsubstantiated Claims
Attorneys must avoid making claims that cannot be substantiated. Any statements regarding outcomes, results, or guarantees must be based on verifiable facts and evidence.
Client Confidentiality
Attorneys must respect client confidentiality at all times. Advertising materials should not disclose any confidential information or use client testimonials without obtaining proper consent.
Professionalism
Attorneys must maintain a professional tone in all advertising materials. Statements must not be derogatory, inflammatory, or otherwise undermine the integrity of the legal profession.
Clear Identification
All advertising materials must clearly identify the law firm of Emerson Thomson Bennett, including the firm’s name, address, and contact information. It should be evident that the materials are advertisements and not legal advice.
Social Media and Online Advertising
Attorneys engaging in social media and online advertising must adhere to the same standards of accuracy, professionalism, and compliance as other forms of advertising. Additionally, they should be mindful of maintaining client confidentiality and avoiding conflicts of interest.
Monitoring and Compliance
The firm will regularly review advertising materials to ensure compliance with this policy. Attorneys and staff members are encouraged to report any concerns or potential violations of the policy to the designated compliance officer.
Consequences of Non-Compliance
Violations of this policy may result in disciplinary action, including but not limited to warnings, training requirements, and potential termination. The firm will take appropriate actions to rectify any misleading or non-compliant advertising materials.
This attorney advertising policy is intended to provide general guidance. It is subject to review and updates as necessary to align with changes in laws and regulations governing attorney advertising.
Note: Please consult legal counsel to review and customize this policy to suit the specific needs of Emerson Thomson Bennett.